
8. Severability
8.1. Suppose any provision of this Agreement is held invalid or unenforceable by a
court of competent jurisdiction. In that case, the remaining provisions shall
continue in full force and effect, and the invalid or unenforceable provision shall
be reformed only to the extent necessary to make it enforceable.
9. No Waiver
9.1. No failure or delay by either party in exercising any right, power, or remedy under
this Agreement shall operate as a waiver thereof, nor shall any single or partial
exercise of any such right, power, or remedy preclude any other or further
exercise thereof or the exercise of any other right, power, or remedy.
10. Business-Use-Only & Competitor Restriction
10.1. The Platform and Services may be used only for B2B marketing purposes.
Notwithstanding anything to the contrary, direct competitors of Archer Affiliates
(i.e., any entity operating an affiliate-marketing platform serving Amazon) are
prohibited from accessing — including creating Archer Brand or Affiliate accounts
or API integrations — or using the Services without Archer Affiliates’ prior written
consent, which may be withheld in Archer Affiliates’ sole discretion.
11. Limitation of Liability
11.1. Under no circumstances shall Archer Affiliates be liable for any indirect,
incidental, special, consequential, or punitive damages, including lost profits or
data inaccuracies, even if advised of the possibility. The aggregate liability of
Archer Affiliates for any claim arising under this Agreement shall not exceed the
total fees paid by the Brand under this Agreement in the twelve (12) months
preceding the claim.
11.2. The Brand shall indemnify, defend, and hold harmless Archer Affiliates and its
officers, directors, employees, and agents from any claims, losses, liabilities, or
expenses (including reasonable attorneys’ fees) arising solely from errors or
inaccuracies in Amazon’s reporting systems.
11.3. Archer Affiliates uses Amazon Attribution APIs and other external data feeds.
Brands bear all risk for upstream data accuracy, latency, or API outages; Archer
Affiliates disclaims liability for any errors in third-party reporting.
12. Governing Law & Miscellaneous
12.1. This Agreement shall be governed by and construed in accordance with the laws
of the State of Delaware. The parties hereby submit to the exclusive jurisdiction
and venue of the state and federal courts located in Delaware for the resolution
of any disputes arising out of or relating to this Agreement.
12.2. Neither party shall be liable for any failure or delay in performance (other than
payment obligations) due to events beyond its reasonable control, including but
not limited to Amazon platform outages, regulatory changes, natural disasters,
labor disputes, acts of terrorism, Amazon API outages, or cyberattacks.